About HOMEPLACE
What is a HOMEPLACE?
It’s more than a town. It’s where life happened.
The idea behind HOMEPLACE was first dreamed in 2017.
Growing up, I remember my parents and grandparents often talking about the “old home place.” It’s where they were raised. They would take me to see it and share stories filled with pride and fondness.
Even at a young age, I tried to picture what it once looked like — the house that was no longer there, animals roaming the land, clothes hanging on the line. Simpler times. And from the way they told it, good times.
Even though it wasn’t my home place, I felt connected to it.
That connection led to an idea.
I grew up in the small town of Stedman, North Carolina. It wasn’t a place most people would think of as having much to offer, but I loved it. I still do. I’ve always taken pride in saying that’s where I’m from.
One day I thought, there should be a shirt that represents the history and identity of a town like Stedman. Then that thought grew into something bigger—this should exist for every small town.
If you visit a large city or a popular destination, you can find shirts everywhere with that city’s name on it. Many of us have them. But why not Stedman? Why not Buies Creek? Why not Roseboro?
That’s where HOMEPLACE was born.
The idea stayed with me for years. It never left. At the beginning of 2026, I decided it was time to bring it to life. I shared the vision with one of my most trusted friends, and a partnership was formed.
Since then, we’ve worked nonstop to build what HOMEPLACE is becoming. It didn’t take long to realize why something like this hasn’t been done before—the amount of work required is massive. Creating meaningful designs for even a single county is a challenge. Scaling that across the entire state is something else entirely.
But that’s exactly what we’re doing—one town at a time.
We’re starting in Eastern North Carolina, where we’re from. We’re proud to launch with over 30 town collections, with designs already created for more than 60 of North Carolina’s 100 counties—and many more to come.
We’ll continue adding new towns every week. We won’t stop until everyone has the opportunity to show pride in where they’re from.
And this is just the beginning. Our vision is to expand beyond North Carolina and grow HOMEPLACE into a brand that represents small towns everywhere.
We’re starting with t-shirts, but we’re excited to expand into hats, hoodies, tumblers, phone cases, stickers, magnets, and more.
Our goal is simple—to create a quality, comfortable, everyday shirt you’re proud to pull out of your closet and wear.
Because where you’re from matters.
